What immediately drew me to your lookbook was the composition and movements of the models. The juxtaposition of using traditional materials/methods of design and the sense of a "non-traditional" lookbook is visually striking. And, I think the movement of each shot really compliments your dynamic pieces. Could you speak more on your intention here?
I’m glad you picked up on this through the visuals. Something I am very conscious of when designing and moving forward with the brand, is that we focus on making ‘real’ clothes for ‘real’ people. A lot of the designs are made to transform and change to adapt to dynamic movement. I want my clothes to be comfortable and to enhance everyday life, not restrict it.
We also strive to strike a balance between the outdoors and the city. This hybrid lifestyle we are trying to promote is embodied by the range of dynamic movements we use during shoots, and has more recently manifested in a collaboration with the hiking brand Keens, who promote the same lifestyle. I am aware that we already have more than enough clothing in this world, so our clothes need to be able to be worn practically and encourage movement.
I also find beauty in the subtle juxtaposition of things. In life, I think the most beautiful things have an element of contrast to them. This is why I like using playful stances during shoots, which combined with movement, accentuate the very simple, refined clothes.